[INTERNAL MEMO] Upgraded Brush Head

4th Row of Nylon Bristles Added to Brush Head

Render of the new nylon brush head. Contains additional row.

  • Reaches more area of teeth. Better plaque removal overall.
  • Improve gum health = reduce risk of gingivitis
  • Added silicone bristles
    • Question from Marketing: Why not more nylon?
    • Answer from RD: Silicone is less abrasive and more gentle than nylon - making them soothing for the gums that helps improve circulation
  • Colored bristles as indicator of when brush is worn out and needs replacement
  • Comment from RD: Brush head sizes are the same