[INTERNAL MEMO] Upgraded Brush Head
4th Row of Nylon Bristles Added to Brush Head
Render of the new nylon brush head. Contains additional row.
- Reaches more area of teeth. Better plaque removal overall.
- Improve gum health = reduce risk of gingivitis
- Added silicone bristles
- Question from Marketing: Why not more nylon?
- Answer from RD: Silicone is less abrasive and more gentle than nylon - making them soothing for the gums that helps improve circulation
- Colored bristles as indicator of when brush is worn out and needs replacement
- Comment from RD: Brush head sizes are the same