Our Story

Clinically Proven U-Shaped Toothbrushes

autobrush is an automatic u-shaped toothbrush proven to clean 27X better than a traditional toothbrush. We use up to 58,000 tapered nylon bristles to clean all surface areas of your teeth at once, helping you to never miss a spot. We’re passionate about bringing simple, effective oral care into every home.


The autobrush® Difference

Proof it Works

Our clinical studies proves autobrush is 27X more effective at removing plaque from the entire mouth compared to a traditional toothbrush.

Error-Free Cleaning

By brushing all surface areas of your teeth in one shot, you’ll never have to worry about missing a spot.

Loved by All Ages

Kiddos love the quirky animal characters and funky jungle tunes. Adults love the ease and simplicity. Older adults love the opportunity to regain independence.

2-in-1 Cleaning + Whitening

Whitening made simple! Pair autobrush® Advanced Whitening Toothpaste with our whitening blue LED light simultaneously brush and whiten.

Perfect for Sensitive Gums

Our perfectly angled, gentle bristles and soothing red LED lights are designed to clean around the gum line & kill bacteria without causing pain or irritation.

Environmentally Responsible

We’re passionate about reducing our carbon footprint! We use only environmentally friendly packaging, and we’re constantly working on ways to improve our environmental impact.

Our Mission

The autobrush® was created to get high quality innovative dental care into every home. We are continuously investing in new technologies to radically disrupt, change and improve the dental care industry.

We are proud to be the original automatic toothbrush that both cleans and whitens teeth with dental grade LED Blue Light Technology. Perfect for everyday whitening as part of your brushing routine while providing 360-degree coverage to clean in just seconds, with patented technology and design.

A word from our founder...

autobrush® was founded with one question in mind. How can we evolve a task we all do that has seen little change for centuries? When we embarked on our journey to solve this question, I collaborated with extraordinary individuals that could propel our autobrush to mainstream audiences and turn a idea into a reality.

Fast forward through a year of design, trial and error, we found that the autobrush was not only a product wanted by consumers but that it was becoming a potential ally to parents in assisting them to encourage consistent brushing habits with their children. When we started to receive feedback from parents and users with disabilities, I started to believe our autobrush could change the world of brushing forever. It had become bigger than business.

Give Kids A Smile

We’re proud to give back!

ADA Give Kids A Smile logo

Give Kids A Smile

We’re proud to give back!

Every year, autobrush donates to the ADA Foundation’s Give Kids A Smile program to help more underserved children have access to dental care. We believe that all smiles are beautiful and want everyone to have access to resources needed to achieve their healthiest smile. This wouldn’t be possible without our autobrushers continued support so we’d also like to thank you for being a part of this giving back.

Featured On...

See us on the Today Show!

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Abby is my 6 year old daughter who was born with Cerebral Palsy. CP affects all aspects of Abby's Life. I have implemented tools like autobrush for Kids to increase her independence! We got our first toothbrush in September of 2021 and the 1st week we got it my daughter started brushing her teeth 4 times a day all by herself & completely independently, which is such a win for us as parents.

Julie F.

from Florida

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autobrush is really helping me instill good dental hygiene habits in my kids! It is also dentist approve which is a huge relief. We have tried a few other kinds of 360 toothbrushes from other companies and they kept breaking or losing the charge until they eventually just died. We decided to just spend the money on the big name and you can tell right away that the quality blows everyone else out of the water.


from Texas

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We've tried all versions of autobrush and this is the best. I've been following this brand for a long time since I first heard about them a few years ago. Saw the ups and downs and positive and negative reviews and I've been waiting for a brush head with nylon bristles. Now they have one and it's been worth the wait! I whip this thing around in my mouth for thirty seconds and I get that nice clean feeling on my teeth.

David B.

from New York

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Prior to the autobrush, we would bribe our 4 year old to brush her teeth. She used to scream and throw fits when it was time to brush her teeth. Now, she wakes up and immediately brushes her teeth without hesitation. Not only does she love it, but it is cleaning her teeth better than her previous mechanical toothbrush. Love this product!

Tori M.

from Connecticut